The track peaked at Number 9 on the Official Singles Chart - Lana's first Top 10 - and is now her second-biggest ever single in the UK, with chart sales exceeding 1.05 million. She emerges in the lo-fi visual like someone that isn't entirely real with bee-stung lips and smokey-eyed mystery imploring you to want to know more. The first song released from the records, Video Games introduced Lana as both a mystery to be solved and an idol to be mimicked. MORE: Lana Del Rey's Official Charts history in fullīut we can't talk about Born To Die without touching on Video Games. Born To Die is one such album, and you can still feel the reverberations of its arrival today. With overall chart sales exceeding 1.25 million and a staggering 150 weeks on the chart in total, it's no surprise Lana's debut is still her most successful in the UK.īut why, exactly, has Born To Die endured? There are myriad of reasons we'll discuss below, but to put it quite simply: there are some albums that simply - from the moment they're released - bend the mainstream culture to their will. An immediate success, it debuted at Number 1 on the Official Albums Chart, with opening week chart sales of 116,000. Today (January 27) marks a decade since Lana's landmark debut album Born To Die was released. This was no accident, this is how she wanted it - what the character of Lana Del Rey (and yes, Lana Del Rey has always been a character, a construct) was. She was a gangsters moll, a femme fatale with a heart of ice, a victim trying really, really hard to not be perceived as such. The woman formally known as Elizabeth Woolridge Grant had, in pursuit of her art, surrendered herself entirely to aesthetic.
Lana Del Rey entered into the public consciousness a mystery.
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